Health Hound Cooks was a lifestyle program that focused on eating healthy and living well. The program centered on branding a character known as the Health Hound who would not only host a series of health oriented videos, but also brand his persona into other multimedia materials and live lectures. I was responsible for the visual marketing materials. I provided all the still photography for the project. I also created concept designs to be used for branding and marketing which included the Health Hound caricature and logo. I also designed the packaging for the pilot video as well as flyers, business cards, folders and promotional posters related to the video and Health Hound character. I would also partner with the star and producer of the show to go to Hollywood and pitch the show and concept to several cable television networks. The program was never picked-up, but it was a wonderful learning experience.
Category:Lifestyle and Recreation
Keywords:Branding, Graphic Design, Marketing, Photography.